"How I Built a Small Business Jewelry Brand While Working 9-5 and Raising a Family"

From 9-5 to Golden Dreams: The Story Behind My Jewelry Brand

There are nights when I tuck my child into bed, kiss their forehead, and then sit quietly on the couch, not to relax, but to switch roles. From full-time mom and employee to small business owner chasing a dream that won’t let go.

Running a small business jewelry brand while being a mother and working a 9-5 is not easy. But it’s real. And it’s mine.

The Beginning Wasn’t Glamorous

This journey didn’t start with a business loan or a team of experts. It started with a tired mom and a spark of inspiration. I wanted more than just survival, I wanted to create something meaningful. Something beautiful.

Late at night, while everyone else was asleep, I started sketching ideas. I researched endlessly. I learned about materials, tested suppliers, and taught myself how to build a brand from scratch, all while making lunches and attending Zoom meetings. It was overwhelming at times, but also electrifying.

And slowly, Aurielle Jewelry was born,a reflection of everything I stand for: strength, elegance, and the quiet power of persistence.

Why This Jewelry Matters

Every piece I design is made for women like me, women who do it all and deserve to feel beautiful doing it. I create gold-plated everyday jewelry that’s non-tarnish, hypoallergenic, and effortless to wear. Jewelry that doesn’t just match your outfit, it matches your ambition.

Whether you're juggling kids, meetings, or your own dreams, you deserve to wear pieces that make you feel put together, even on the busiest days. This is jewelry for working moms, dreamers, doers, and everyday superheroes.

The Moments That Keep Me Going

There are days I question everything, when orders are slow or exhaustion hits hard. But then I get a message from a customer saying how confident they feel wearing a piece from my collection. Or I see a photo of someone celebrating a milestone in my jewelry.

Those moments remind me why I started. Why I keep going.

This business is more than a side hustle. It’s a promise to myself and to my child, that it’s okay to dream big. That with resilience and heart, we can build something lasting, even when the odds feel stacked against us.

Thank You for Being Here

If you’ve read this far, thank you. Your support means everything — whether it’s a like, a share, or a purchase. When you shop from a small business jewelry brand like mine, you're not just buying a product. You're supporting a real person, a real story, and a whole lot of love behind the scenes.

✨ If you’re looking for pieces that reflect your strength and style, explore our latest collection. Each piece is made to shine as brightly as the women who wear it.

Here’s to the late nights, the quiet courage, and the beauty in becoming.

With love,
Islande
Founder, Aurielle Jewelry